Pretty good for a beer ad.
Any idea what the most popular beer in the world is?
Sitting back with your friends enjoying a bud? Waaazzzzup?
enjoy drinking what is probably the best lager?
Would you give a XXXX for it? Best things come to those who wait?
No. The world’s most popular beer is Snow Beer (雪花啤酒)
According to the Telegraph, the Chinese drank 16.5bn pints of Snow last year.
Although most Chinese beers taste quite samey (think of a watered down bud light), I happen to think Snow actually tastes quite nice with a spicy meal. It is pretty inoffensive. At least I thought they were until I saw their latest marketing campaign…..
Snow beer are offering several lucky punters the chance to go to Kekexili – the Tibetan plateau. Here the fortunate winners can trod around on environmentally protected ground pissing off endangered species such as the Tibetan antelope . According to Jonathan Watts’ article in the Guardian, the plateau is “China’s most treasured nature reserve’ and has a ‘No Human Zone’, which as the name implies, is not supposed to be visited by anyone, yet Snow have gone ahead with their promotion even before they have permission.”
It would be as if Fosters offered their punters the chance for a lads holiday to the Galapagos islands to go and drink some brews, piss on a turtle’s face and eat its eggs in a giant fry up.
I should stop now, I don’t want to give them any ideas for competitions.